Learn More About Maids Quoter
The Story Behind the Easy Maids Quoter
The Easy Maids Quoter was developed by Locallogy, a digital marketing agency that specializes in working with small businesses. We understand the unique struggles and needs of small businesses because we are a small, local business ourselves.
Over the years, we have had experience with a wide variety of clients, particularly those in the residential cleaning industry. By working with countless maids companies, we’ve developed a clear understanding of the marketing needs in this particular line of work. We knew that most cleaning companies relied on providing free cleaning quotes to prospective clients as part of their calls-to-action. However, we noticed that how companies provided these quotes varied, and were often inaccurate.
We decided to find a solution to this problem that many of our clients and others in the cleaning industry seemed to face. After plenty of research and brainstorming, our team decided to develop a better quoting system for cleaning companies to add to their website to formulate accurate, customized quotes, both online and offline. We gave it a name that is simple and straightforward, just like the system itself: the Easy Maids Quoter.
Our Goals
Ease of Use
So many maid services have massive forms with tons of fields the user must fill out just to get a simple quote. We wanted to change this. Our main goal was to cut down to number of form fields, allowing leads to have a great user experience while putting in minimal effort. We spent over a year researching how this helps cleaning companies and how to accomplish this goal (more on this later).
Customization
We also wanted the Easy Maids Quoter to use a formula that would generate accurate quotes every time, but be flexible enough to cater for the many different pricing models each company used. Not all businesses use the same pricing formula; some charge by number of rooms while others charge by square footage. We made it easy for you to set your custom pricing parameters, as well as prices for additional services, ensuring the quoting system functions specifically for your cleaning company.
Valuable Data
Lastly, we wanted our system to be easy for maids owners to implement and use on the back-end. By adding a dashboard that provides valuable conversion data, we’ve allowed business owners to get an inside look at the volume of quotes, where those quotes are coming from and the success rate of your sales team. The data is simple to read, and actually allows you to grow your business’s strategy based on the information provided directly in your Easy Maids Quoter dashboard.
How Does this Help Cleaning Companies?
Going into this project, one of our biggest goals was to develop a product that made it easy for prospects to use with minimal input. This was one of the most important features for us, as we wanted to gather the most important information without asking the visitor to fill out too many fields. We started doing some research to figure out what the ideal form would be and how we could create it.
Through research, we found that more fields to fill out leads to lower conversion rates. In fact, forms with more than five fields have about a 25 percent decrease in conversion rates compared to forms with less than five fields.
Therefore, we wanted to figure out a way to raise form conversion rates by eliminating the amount of information customers need to personally input.
How We Did It
How did we do this? It was trickier than we imagined, with many technical issues popping up, and took over a year to get just right. We knew that providing an accurate house cleaning quote depended on an address, which already takes up four fields: street, city, state and zip code. Without losing responses, how could we also ask for essential information like the prospect’s name, email address or phone number?
The solution we came up with was a smart address system that pulls public information and automatically fills in and validates the city, state and zip code as users start typing their address. This means users simply start filling in one field and the remaining three address fields are completed automatically. After that, all they have to manually fill out is the name, phone number and email fields.
Try the Easy Maids Quoter Yourself
Sign up for your free 14-day trial to see how the Easy Maids Quoter can change the way your cleaning company provides quotes!